Our Story

How a wildlife expert and a photographer built one of Tanzania's most personal safari companies.

Join African Game Routes

Joagro — Join African Game Routes — began in 2018 as a shared dream between Jonas Ndunguru and Laurent. Jonas brought deep wildlife knowledge from years spent in Tanzania's national parks. Laurent brought an eye for beauty — a talented photographer who saw what most visitors would want to remember.

What started as a small family venture in Arusha quickly grew into something more. Word spread through the travellers they guided, the reviews they earned, and the experiences they crafted one journey at a time.

Today, Joagro Safaris offers 60+ curated safari packages with daily departures, a team of expert guides and planners, and recognition from TripAdvisor, SafariBookings, and Google Reviews. But Jonas and Laurent remain hands-on — still guiding, still planning, still personally invested in every trip.

Jonas Ndunguru, Founder and CEO of Joagro Safaris Tanzania

Jonas Ndunguru — Founder & CEO

What We Believe

Travel Should Enrich

Our company was founded with one simple belief: travel should be both enriching for the traveller and respectful of the planet. Every itinerary we build reflects this.

Umoja Ni Nguvu

Unity is Power. We operate as a team — guides, drivers, cooks, and planners — with shared purpose. Our strength is our people, and our people are from this land.

No Cancellations, Ever

We run daily departures with no minimum group size. Book for one or book for twelve — your safari goes ahead. No cancellations, no supplements, no uncertainty.

Sustainability First

We prioritise eco-friendly practices and support local communities. From hiring locally to minimising environmental impact, we protect the landscapes that define our livelihood.

Our Journey

2018

The Beginning

Jonas and Laurent launch Joagro Safaris in Arusha, Tanzania — starting with personalised wildlife tours for small groups.

2020

Growth Through Challenge

Despite the global travel downturn, we invest in our team, vehicles, and partnerships — emerging stronger and ready for recovery.

2023

60+ Packages & Recognition

The portfolio expands to 60+ curated itineraries. TripAdvisor Traveler's Choice award confirms what our guests already knew.

Today

Still Founder-Led

Jonas and Laurent remain active guides and planners. Every trip still begins with a personal conversation — because that's how the best safaris are built.

Partnerships & Memberships

TATO
Tanzania Association of Tour Operators
SafariBookings.com partner badge SafariBookings
TripAdvisor Traveler's Choice badge Traveler's Choice
TrustIndex verified badge TrustIndex Verified

Start Your Journey With Us

"The journey may seem long and unapproachable, but with the first step to inquire, it is relaxed and doable." — Jonas Ndunguru

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