How a wildlife expert and a photographer built one of Tanzania's most personal safari companies.
Joagro — Join African Game Routes — began in 2018 as a shared dream between Jonas Ndunguru and Laurent. Jonas brought deep wildlife knowledge from years spent in Tanzania's national parks. Laurent brought an eye for beauty — a talented photographer who saw what most visitors would want to remember.
What started as a small family venture in Arusha quickly grew into something more. Word spread through the travellers they guided, the reviews they earned, and the experiences they crafted one journey at a time.
Today, Joagro Safaris offers 60+ curated safari packages with daily departures, a team of expert guides and planners, and recognition from TripAdvisor, SafariBookings, and Google Reviews. But Jonas and Laurent remain hands-on — still guiding, still planning, still personally invested in every trip.
Jonas Ndunguru — Founder & CEO
Our company was founded with one simple belief: travel should be both enriching for the traveller and respectful of the planet. Every itinerary we build reflects this.
Unity is Power. We operate as a team — guides, drivers, cooks, and planners — with shared purpose. Our strength is our people, and our people are from this land.
We run daily departures with no minimum group size. Book for one or book for twelve — your safari goes ahead. No cancellations, no supplements, no uncertainty.
We prioritise eco-friendly practices and support local communities. From hiring locally to minimising environmental impact, we protect the landscapes that define our livelihood.
Jonas and Laurent launch Joagro Safaris in Arusha, Tanzania — starting with personalised wildlife tours for small groups.
Despite the global travel downturn, we invest in our team, vehicles, and partnerships — emerging stronger and ready for recovery.
The portfolio expands to 60+ curated itineraries. TripAdvisor Traveler's Choice award confirms what our guests already knew.
Jonas and Laurent remain active guides and planners. Every trip still begins with a personal conversation — because that's how the best safaris are built.
SafariBookings
Traveler's Choice
TrustIndex Verified
"The journey may seem long and unapproachable, but with the first step to inquire, it is relaxed and doable." — Jonas Ndunguru